Five signs of a good training article
The best way to promote the author of non-fiction literature is to write educational articles.
- First, you show the public that you are an expert;
- Second, you advertise your website or your book;
- Thirdly, you show your readers that your field of knowledge is vast and deep, and even if you can find everything on the Web for free, it is much more convenient to pay you and get the information you need here and now. And this is the main engine of your business.
Today I will tell you what distinguishes a good training article from a bad one.
1. Understand who your target audience is.
Many authors are naive to dream that their articles will be read by ALL. And there is no “all” in nature.
If you teach English, you have an elementary level, and there is an advanced level; there is written English, there is spoken English, there is understanding by ear. And what sounds like a revelation to some readers will be absolutely useless to others.
A classic example of an article about nothing: “Secrets of Beauty and Youth”, where tips for twenty and forty years old are mixed into one pile.
Conclusion: choose a small segment of the audience or a specific problem and work with them. Enter it in the title and in the keywords, and then your article will be at the top of the search. Moreover, if you decide to advertise your materials, you will understand – who and where to show them.
Not just “Travel in Spain”, but “Hiking in Barcelona” or “Five best sea resorts in Spain. Not “How to set up Facebook ads”, but “How to set up Facebook book ads”. It’s just that there’s enough advertising without us.
2. Targeting a specific result
Readers need specific step-by-step instructions, not general reasoning after which you don’t know what to grab for.
I tried many times to hire copywriters – that they wrote articles for the “Writer’s Guide”, and everything ended the same: I was sent materials from the series “Go there, I do not know where.
For example, I set the task to the author: “Create an algorithm – how to describe the battle. At the output, I get this kind of advice: “To learn how to describe battles, you need to read a lot”. Wonderful. And do what? What exactly do you want to read? Where do I get examples? What’s the sequence of actions?
3. Depth of knowledge
There are tens of thousands of internet marketing specialists. The competition is huge. But only a few become stars.
What, for example, sets Neil Patel apart from the crowd? Deep knowledge of your subject. If he writes about something, he’ll get to the bottom of it. And Neil’s articles will be linked to each other and arranged in a system.
That’s why Neal is cool, and his competitors only have to look with admiration and take an example.
4. Project face
If we want the reader to remember us as specialists, he needs help with that. There is no photo of the author or video version of the article – and that’s all, the chance to introduce yourself to the reader is missed.
Of course, you can get a name without shining your face, but it’s much harder and longer.
Examples from your personal life or your own practice also help – so you show your readers that you are a living person and have faced similar problems.
5. No “water”
Typical beginning of an article:
“Now you can find everything on the Internet – poems, quotes, movies, music…”
It’s kind of like an introduction – a mandatory element of any article.
Every time I see something like this, I want to ask the author: “Excuse me, why do you take your time from readers? Don’t they know what you wrote?”
The introduction is a brief description of the topic of the article: what is it about, for whom or why.
The same applies to the middle and the conclusion: if you have nothing to add, you do not have to.